Word-of-mouth is the primary factor behind 20-50% of all purchasing decisions. To leverage this influential form of marketing, referral marketing programs are used.
However, there is no point in having a referral program if nobody can find it. To make your program successful, it needs to be promoted on every channel and platform that your leads and customers value. It is also beneficial to train your team — from sales to customer service reps — to promote your program at different touchpoints throughout the customer journey.
First, your team needs to be onboarded. You need to share your marketing referral program across channels (online, POS, and telesales) and train your team — from sales to customer service reps — to promote your program at different touchpoints throughout the customer journey.
Second, clarity and visibility are key. Make your referral program or link clearly visible across your copy and content. Moreover, clearly communicate the rewards and process. In addition, set the right expectations from the beginning: the copy detailing your program should be clear. Let customers know exactly how the process works, what the time frame is, and what the reward includes. If the conditions you set are not visible, you will risk not only losing them as customers but also getting negative reviews online and spreading negative WOM.
Don’t make customers search for answers to these questions elsewhere, provide them with all the information they need and make it easy to move forward.
As for channels, we recommend focusing on:
Spreading the word about your referral marketing programs – both internally and externally – will make all the difference in their success. After establishing the channels through which you’ll make your programs known, you’ll need to ensure that your referral links are easy to share. In the next blog post, we describe the best practices for creating and using referral links. Stay tuned!
Want to find out how Aklamio can help make your referral program a success? Reach out to us here.
May 20, 2022
May 17, 2022